How far-right myths of masculinity move through gym culture — and how to stop them.
InclusiveFit is a multi-institution research network studying how far-right myths of masculinity are mainstreamed through gym and fitness culture, and building tools for educators, fitness professionals and policymakers to intervene early.
What we’re studying
Gym and fitness spaces are increasingly used as an entry point for far-right ideas. Myths about masculinity — strength, hierarchy, self-mastery, decline — circulate through training culture, supplement forums, and influencer content, and can act as a soft on-ramp into extremist thinking.
InclusiveFit is a multi-institution research network studying how this happens, and building practical tools so educators, fitness professionals, and policymakers can recognise and intervene early.
Why gym culture
Fitness spaces sit outside the usual channels that safeguarding and Prevent work monitor. Coaches and gym staff are often the first to notice a member drifting toward extremist content, but rarely have training to recognise the signs or respond well. Our work maps how these myths spread, tests interventions with practitioners, and works directly with gyms and community organisations to build capacity on the ground.
The network
InclusiveFit brings together researchers across Northumbria University, the University of Glasgow, and Newcastle University, alongside partners including Hope Not Hate, UK Strength and Conditioning Association, Bethnal Green Weightlifting Club, Baltic, and Gateshead Council Prevent.